Much of what we write in business is intended to be persuasive, whether we are persuading employees to follow a company policy, persuading a superior to give us the resources we need, or persuading a client to hire us or buy our products. However what might be persuasive and understood by one group does not necessarily mean it is going to be equally well received by another in a separate country. When a text needs to be distributed globally we need to use a style that will enable everyone who reads it to understand it.

The aim of this workshop is to provide participants with the tools required to ensure that texts are not only written for international receipt but also for ease of translation.

What topics will be covered in this workshop?

  • What is International English style?
  • Principles of simplicity and clarity
  • Writing for Translation
  • Types of Correspondence
  • Cultural adaptation and localisation

Workshops are kept to a maximum of ten people so that one-on-one instruction can be provided throughout the day.

The format of the one – day workshop is as follows:

Check-in and welcome coffee: 08:30
Workshop: 09:00 – 13:00 and 14.00 – 17.00
Lunch: 13.00 – 14.00

Venue: Regus Central Station Brussels
Address: Rue des Colonies 11, 1000 Brussels

A light lunch and refreshments are provided, as are all workshops materials.

On completion of the workshop participants will each receive an invaluable aide-memoire for continued effective business writing.


1 workshop: €550.00
2 workshops: €495.00 (each)
3 workshops: €450.00 (each)

The maximum allowed per workshop is 15 participants.

Group booking discounts are available on request as are on-site workshops.